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72 HOURS
2026
To save his career, a 40-year-old ad exec joins a crew of twentysomethings for a wild Miami bachelor party after they mistakenly add him to a group chat.
Document 72 Hours
2006
An unusual documentary series that delves into human dramas through chance encounters with ordinary people at selected spots. Filmed over 72 hours in a single location, the show captures glimpses into people's lives as they open up and share their stories.
Pressure
2026
In the tense 72 hours before D-Day, and the fate of the free world hanging in the balance, General Dwight D. Eisenhower and Captain James Stagg face an impossible choice—launch the largest and most dangerous seaborne invasion in history or risk losing the war altogether.
Pressure
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In the tense 72 hours before D-Day, and the fate of the free world hanging in the balance, General Dwight D. Eisenhower and Captain James Stagg face an impossible choice—launch the largest and most dangerous seaborne invasion in history or risk losing the war altogether.
The Matrix Reloaded
2003
The Resistance builds in numbers as humans are freed from the Matrix and brought to the city of Zion. Neo discovers his superpowers, including the ability to see the code inside the Matrix. With machine sentinels digging to Zion in 72 hours, Neo, Morpheus and Trinity must find the Keymaker to ultimately reach the Source.
Bad Boys
1995
Marcus Burnett is a henpecked family man. Mike Lowrey is a footloose and fancy free ladies' man. Both Miami policemen, they have 72 hours to reclaim a consignment of drugs stolen from under their station's nose. To complicate matters, in order to get the assistance of the sole witness to a murder, they have to pretend to be each other.
Andrea-Rachel Parker
Andrea-Rachel Parker is an American actress and choreographer best known for her current role as "Bernice" on the critically acclaimed HBO series The Deuce (2017) and as "Destiny" on STARZ's Image Award® nominated series Power (2014). For her performance in UGLY, she received the SOFIE award for Best Supporting Actress in 2016. The year prior, she had a starring role in 72 HOURS: A BROOKLYN LOVE STORY? Her television credits include the TIDAL produced digital series After Hours (2017) alongside Tristan "Mack" Wilds as well as Transgender Bridge (2015) "Transgender Bridge". On stage, Andrea-Rachel appeared in the Off-Broadway production of Children of Killers written by Olivier award-winning playwright Katori Hall . She is the winner of the Manhattan Monologue Slam competition and the recipient of the "Audience Favorite" award via the Independent Film New York (IFNY) monologue slam competition. She has become an industry muse to legendary artist in different fields. she and her childhood sweetheart, now husband, juaquin j b malphurs, aka rapper waka flocka flame, have found eachother again in 2019, and in 2022 the pair did a re-commitment ceremony, solidifying their forever bond as spouses. Attended bhsa, in brooklyn, ny. Having enrolled in the school's 'fast track' program, Andrea-Rachel finished her studies a year ahead of her graduating class offered to certain students in order to fill the summer classes. Following graduation and prior to her blossoming career in acting, she was able to perform with and for several artists including but not limited to Jennifer Hudson and Luke James Andrea-Rachel is a practicing vegan and an advocate for autism awareness, health, wellness and self-care/self-love practices. She affirms that "acting allows me to be everything and nothing at the same time." In her spare time, Andrea-Rachel also raises awareness for animal rights and issues related to mental health. She owns and operates TF?!* an inclusive hub that helps those who are different, deformed disabled chronically-ill, find eachother, build skills, promote, talents & become employed. The company was created in honor of her late brother Chaz Antwan Williams, who was on the spectrum of autism. She has two invention patents in development & processing as well. She has become an industry muse to legendary artist in different fields. she and her childhood sweetheart, now husband, juaquin jb malphurs, aka american rapper waka flocka flame, rekindled in 2019, and in 2022 did a re-commitment ceremony, solidifying their forever bond as spouses. note that the Japanese word kirakira, means "glittering" or "shiny", which is a common association for the name Kira/Kirra in Japan. "shiny" or "bright" jewel being one of the meanings of parkers first name. kira, was one of the original names that parker first gave to her beau (now husband) juaquin malphurs, aka rapper waka flocka flame; and he used that name to search for her. Her brother is maximus parker, who played younger deray davis, in the christmas film, "a very larry christmas" on BET and her step sister is Lauren N Williams, editor n chief of "the guardian" magazine, and former writer for "the atlantic" and "essence magazine."
Ava Paloma
Ava Paloma is a SAG-AFTRA actress and producer whose work spans film, television, and national commercial campaigns. Known for her versatility, warmth, and collaborative spirit, she has built a career playing grounded, relatable characters across a wide range of genres. Ava gained recognition for her performance as Sophia in the Bruce Willis action thriller Deadlock, which Quentin Tarantino praised as "really f***ing good." Her recent film credits include Razor’s Edge opposite James Franco and Paul Ben-Victor, 72 Hours alongside Sam Trammell, Jersey Bred opposite Chris Tardio, and Scrapper with the late Craig "Mums" Grant. On television, Ava has appeared in Poker Face, Law & Order: Organized Crime, The Blacklist, and Bull. She can also be seen in multiple national campaigns, including her long-running work with Ford. Upcoming projects include Bad Day starring Cameron Diaz, The Spot with Claire Danes and Ewan McGregor, Brine, a holiday feature film, and an NBC pilot starring Emily Deschanel. In addition to acting, Ava is the founder of WV4 Productions and has worked across numerous areas of the entertainment industry, including producing, casting, photography, and content creation. She is an ensemble member of The Collective NYC, co-founded by Amy Schumer and Kevin Kane, and trained under the late Bill Esper at The William Esper Studio. Originally from Beaver Falls, Pennsylvania, Ava spent much of her career in New York City and now splits her time between Georgia and New York with her husband and son, Bo. When she’s not on set, she enjoys exploring new towns, spending time with her rescue dogs, Ruby and Cha Cha, and visiting her family’s regenerative farm, Wildom Farm, in Deep Creek, Maryland.
Reawakened Man
2026
Despite unwavering support from his best friend Young-ha and the unwavering support of his younger sister Ye-rin, job seeker Seok Hwan just can't seem to land a job, repeatedly failing interviews. One night, after yet another disastrous interview, he returns home only to be attacked by a group of strangers and killed. But 72 hours after his death, Seok Hwan suddenly opens his eyes as if nothing happened. He soon discovers that he possesses a special ability: no matter how many times he dies, he comes back to life. But there's little time to process his extraordinary new power before a mysterious figure known as Black, who has discovered Hwan's existence, begins hunting him down. Yet with each resurrection, Seok Hwan grows stronger, unleashing powers beyond anything he could have imagined!
Klondike Bill
William Soloweyko was a Canadian professional wrestler known for his strength and tough style. He trained with Stu Hart and competed in the NWA and WWWF during the 1960s and 1970s, facing top stars like Bruno Sammartino. He won several championships, including the NWA Hawaii Heavyweight and tag team titles. After retiring from wrestling, he worked for WCW as a road agent and ring builder. He also served as a groundskeeper for the Charlotte O’s baseball team. Klondike Bill was famous for his huge appetite, once eating two 72-ounce steaks in one hour. He passed away in 2000 at the age of 68 due to a neuromuscular disease.
Basil Ruysdael
From Wikipedia, the free encyclopedia. Basil Ruysdael (July 24, 1888 - October 10, 1960) was an American film actor and opera singer. Description above from the Wikipedia article Basil Ruysdael, licensed under CC-BY-SA, full list of contributors on Wikipedia. He started his career as a baritone singer for the Metropolitan Opera Company in the early 1900's and appeared on the New York stage in 1918. Moving to California in 1923, he was a voice teacher for many actors. Encouraged to try acting himself, he made his big screen debut in "Cocoanuts" (1929). For the next 30 years he was a frequent character performer in films to include "Come to the Stable" (1949), "Broken Arrow" (1950), "People Will Talk" (1951), "The Last Hurrah" (1958) and "The Horse Soldiers" (1960). He also did voice over in "101 Dalmatians" (1961) and appeared on the TV shows "Perry Mason", "Official Detective", "Father knows Best" and "Walt Disney's Wonderful World of Color. He at the age of 72 of complications following surgery.
William Sylvester
Cast · Known for 2001: A Space Odyssey, The Six Million Dollar Man, Quincy, M.E.
William Sylvester (January 31, 1922 – January 25, 1995) was an American TV and film actor. His most famous film credit was Dr. Heywood Floyd in Stanley Kubrick's 2001 A Space Odyssey (1968). Born in Oakland, California and married at one time to the British actress Veronica Hurst, he moved to England after the Second World War and became a staple of British B films at a time when American and Canadian actors were much in demand in order to give indigenous films some appeal in the US. As a result, he gained top billing in one of his very first films, House of Blackmail (1953), directed by the veteran filmmaker Maurice Elvey, for whom he also made What Every Woman Wants the following year. He also starred in such minor films as The Stranger Came Home (1954, for Hammer), Dublin Nightmare (1958), Offbeat (1960), Information Received (1961), Incident at Midnight, Ring of Spies and Blind Corner (all 1963). There were also lead roles in four British horror films: Gorgo (1960), Devil Doll (1963), Devils of Darkness (1964) and The Hand of Night (1966). Among his many TV credits were a 1959 BBC version of Shakespeare's Julius Caesar (playing Mark Antony), The Saint, The Baron, The High Chaparral, Harry O and The Six Million Dollar Man. His later films included You Only Live Twice (1967) and, back in the USA after his prominent role for Kubrick, Busting (1973), The Hindenburg (1975) and Heaven Can Wait (1978). He died in Sacramento, California in 1995, aged 72.
Philip Latham
Philip Latham was born on January 17, 1929 in Essex, England as Charles Philip Latham. He was an actor, known for Dracula: Prince of Darkness (1966), The Treasure Seekers (1961) and Middlemarch (1968). He was married to Eve Pitt-Payne (12 September 1960 - 12 July 2010) ( her death) ( 2 children). He died on June 20, 2020 in England. Height: 6' 2" (1.88 m) He was educated at Felsted School and the Royal Academy of Dramatic Art, from which he graduated in 1951. In the late 1960s/early 1970s he was well known to British TV viewers for his portrayal of chief accountant Willy Izard, the "conscience" to hard-nosed oil company industrialist Brian Stead (played by Geoffrey Keen) in the BBC series The Troubleshooters (1965–72). Other credits Jesus of Nazareth (1956), Paul of Tarsus, Danger Man (1960–1962), Maigret, The Treasure Seekers, The Avengers, Love Story, Undermind, UFO, The Saint, Sergeant Cork, Justice, The Cedar Tree, Killers, Hammer House of Horror, The Professionals, No. 10, and Nanny. One of his horror film roles was as Dracula's sinister servant Klove in Hammer's 1966 film Dracula, Prince of Darkness, and he had previously worked for Hammer in The Devil-Ship Pirates and The Secret of Blood Island (both 1964). His other film roles included appearances in Ring of Spies (1964), Spy Story (1976) and Force 10 from Navarone (1978). On television he played the joint-lead role of Plantagenet Palliser (opposite Susan Hampshire) in the 26-part BBC series The Pallisers. He also played Lord President Borusa in the 1983 20th anniversary episode of Doctor Who, The Five Doctors.
Cliff Lyons
Cliff Lyons was an American actor, stuntman and second-unit director, primarily of Westerns, particularly the films of John Ford and John Wayne. Lyons, the son of Garrett Thomas Lyons and Wilhamena Johnson Lyons, was raised on a South Dakota farm, though his family lived for a time in Memphis, TN, where he attended business school. An expert horseman, he gave up the notion of a business career and opted for the rodeo arena instead, touring the country;y and eventually reaching Los Angeles at the age of 21. With accomplished cowboys in great demand, Lyons quickly became involved in movies, working both as a stuntman and an actor. After only a couple of bit parts, he was signed by producer Bud Barsky to do seven inexpensive Westerns directed by Paul Hurst, with Lyons and Al Hoxie alternating as the hero and the heavy. Lyons and Hoxie alternated in another Western series produced by Morris R. Schlank, and, as Cliff 'Tex' Lyons, he seemed headed for minor stardom as a B-Western lead. However, Lyons' voice was not well-suited for sound and the talkie revolution confined him to small roles. As his small shot at stardom faded, however, his career as a stunt double for stars big and small was on the rise. He doubled such cowboy stars as Tom Mix, Ken Maynard, Buck Jones and Johnny Mack Brown. In 1936 he worked with John Wayne for the first and struck up a personal and business relationship that would remain strong for three decades. Wayne was influential in getting Lyons his first work as a second-unit director and in introducing Lyons to John Ford, for whom Lyons would do some of his finest work. Lyons' reputation as a stunt coordinator is comparable to that of acknowledged master Yakima Canutt, with whom Lyons partnered on numerous occasions. Perhaps Lyons' most impressive work was the massive and dynamic battle sequences of Wayne's The Alamo (1960). He was married from 1938 to 1955 to actress Beth Marion, with whom he had two sons. Cliff Lyons died in 1974 at 72, not long after coordinating stunts for Wayne's The Train Robbers (1973). Date of Birth 4 July 1901, near Clarno Township, Lake County, South Dakota Date of Death 6 January 1974, Los Angeles, California
Lee J. Cobb
Cast · Known for 12 Angry Men, The Virginian, The Exorcist
Lee J. Cobb (December 8, 1911 — February 11, 1976) was an American actor. He was best known for his performances in On the Waterfront (1954), for which he was nominated for an Academy Award, 12 Angry Men (1957), and The Exorcist (1973). He also played the role of Willy Loman in the original Broadway production of Arthur Miller's 1949 play Death of a Salesman under the direction of Elia Kazan. On television, Cobb costarred in the first four seasons of the popular, long-running western series The Virginian. He typically played arrogant, intimidating, and abrasive characters, but often had roles as respectable figures such as judges. Born Leo Jacob in New York City, he grew up in The Bronx, before studying at New York University and making his film debut in The Vanishing Shadow (1934). Cobb performed in numerous theater productions and companies, including Group Theatre (New York) before serving in the First Motion Picture Unit of the Army Air Force during World War II. Following the war, Cobb returned to film, television and theater before being accused of being a Communist in 1951 testimony before the House Un-American Activities Committee by Larry Parks, himself a former Communist Party member. Cobb was called to testify before HUAC but refused to do so for two years until, with his career threatened by the blacklist, he relented in 1953 and gave testimony in which he named 20 people as former members of the Communist Party USA. Following the hearing he resumed his career and worked with Elia Kazan and Budd Schulberg, two other HUAC "friendly witnesses", on the 1954 film On the Waterfront, which is widely seen as an allegory and apologia for testifying. His 1968 performance as King Lear achieved the longest run (72 performances) for the play in Broadway history. One of his final film roles was that of police detective Lt. Kinderman in the 1973 horror film The Exorcist. Cobb died of a heart attack in February 1976 in Woodland Hills, California, and was buried in Mount Sinai Memorial Park Cemetery in Los Angeles. He was survived by his second wife, Mary Hirsch, and daughter, also an accomplished actress, Julie Cobb.
T.W. Peacocke
Director · Known for Haven
Peacocke was born in Pittsburgh, Pennsylvania, and raised in Canada, and holds citizenship of both the United States and Canada. He graduated from Université de Caen, France, then attended Yale University, where he graduated magna cum laude in 1983. He later studied at New York University Tisch School of the Arts between 1983 and 1984. Peacocke married British citizen Amanda Pieris in the 2010s. Peacocke is well-known in the Canadian television industry, and has directed episodes of Madison, Cold Squad, Blue Murder, Traders and Made in Canada. He has won two Canadian Comedy Awards for Best Direction of a television series (for Made in Canada in 2002 and Rent-a-Goalie in 2007) and a Gemini Award for Best Direction in a Comedy Program - Rent-a-Goalie in 2008). He has directed more than 140 episodes of over twenty-five different television series, including Rookie Blue, Heartland, The Border, M.V.P. (which he also produced), Rent-a-Goalie, Show Me Yours, The Eleventh Hour, Blue Murder (on which he also served as creative consultant), Mutant X, Made in Canada, Cold Squad, Amazon, Traders, North of 60, The Rez, Black Harbour, The Crow: Stairway to Heaven, Jake and the Kid, Madison, Beast Wars: Transformers, The Odyssey, and Schitt's Creek. He also directed the four-hour television mini-series, Canada Russia '72, for which he received a Best Director Gemini Award nomination. He has appeared as an actor numerous times, in episodes of Rent-a-Goalie, Traders, Madison, and Canada Russia '72, in which he played the captain of the Soviet hockey team, Victor Kuzkin.
Will Sampson
Cast · Known for One Flew Over the Cuckoo's Nest
Will Sampson (September 27, 1933 – June 3, 1987) was a Native-American businessman, entrepreneur, rodeo performer, actor and painter/artist. He was born in Okmulgee, Oklahoma and was an imposing 6' 7" (2.01 m) tall and also wore size 18 4E shoes. Sampson's most notable roles were as "Chief Bromden" in One Flew Over the Cuckoo's Nest and as "Taylor the Medicine Man" in the horror film Poltergeist II. He had a recurring role on the TV series Vega$, as Harlon Twoleaf and starred in the movies Fish Hawk, The Outlaw Josey Wales, and Orca. Mr. Sampson appeared in the production of Black Elk Speaks with the American Indian Theater Company in Tulsa, Oklahoma, where David Carradine and other Native-American actors like Wes Studi and Randolph Mantooth starred in stage productions. Mr. Sampson competed in rodeos, his speciality riding bucking broncos, for about twenty years. He was on the rodeo circuit when the producers of One Flew Over the Cuckoo's Nest, Saul Zaentz and Michael Douglas, were looking for a large Native American man to play the role of Chief Bromden a 6’8”, 300 lb, Native-American/European-American man. A rodeo announcer told them about Sampson, and after lengthy efforts to find him, they hired him on the strength of an interview. He had never acted before. Mr. Sampson was also an artist. His large painting depicting the Ribbon Dance of his Muscogee people is in the collection of the Creek Council House Museum in Okmulgee, Oklahoma. His artwork is currently displayed online by The Kvskvnv (“kuskuna”) Association.
Film '72
1971
The BBC's flagship cinema review TV program featuring reviews of new releases, news items and interviews. The title of the program changes each year to incorporate the year of broadcast.
David Alexander Miller
David Alexander Miller is known for Canada Russia '72 (2006), The Tragically Hip: Ouch (2021) and Arrow (2012).
Tony Caunter
Cast · Known for Play for Today
Tony Caunter was an English actor best known for his roles as Jack Shepherd in the Yorkshire Television sitcom Queenie's Castle (1970–72), DCI Jim Logan in the first three seasons of Juliet Bravo (1980–1982), and his portrayal of the kindly car dealer Roy Evans in EastEnders (1994–2003). He also starred in several films, including The Hill opposite Sean Connery, and The Ipcress File opposite Michael Caine.
Barry Livingston
Cast · Known for My Three Sons, War Dogs
Barry Gordon Livingston (born December 17, 1953) is an American television and film actor, known for his role as Ernie Douglas on the television series My Three Sons (1963–72). He is the younger brother of actor/director Stanley Livingston, who played Ernie's older brother "Chip" on the show.
Rudy Boesch
From Wikipedia, the free encyclopedia Rudolph Ernst "Rudy" Boesch (January 20, 1928 – November 1, 2019) was a United States Navy SEAL and a two-time competitor on the reality competition show Survivor. The oldest competitor on the inaugural Survivor: Borneo at 72 years of age, Boesch finished in third place. The program was the top-rated show on American television during the summer of 2000, and with his gruff, cantankerous manner, and his politically incorrect "Rudyisms", he became one of the show's most popular contestants. Boesch set the age record again when he competed on Survivor: All-Stars at 75. He parlayed his fame into several other television appearances, including hosting the show Combat Missions in 2002.
Buzz Kulik
Director · Known for Climax!, Have Gun, Will Travel, The Twilight Zone
Seymour "Buzz" Kulik (July 23, 1922 – January 13, 1999) was an American film director and producer. He directed 72 films and television shows, including the landmark CBS television network anthology series Playhouse 90 and several episodes of The Twilight Zone. Kulik went on to direct made-for-TV movies, such as Brian's Song. After leaving the army as a first lieutenant after World War II, Kulik went to work in the mail room at J. Walter Thompson Advertising Agency in New York. He eventually saw a notice at work that they were looking for people to direct programs for a new medium called television, and Kulik responded. A lifelong baseball fan, he started directing the cameras at Yankee Stadium before starting a career directing live television programming such as Playhouse 90 and Lux Video Theater. He moved to Los Angeles in 1953 and eventually began directing some of the landmark series of the 1950s and 1960s including Perry Mason, Gunsmoke, Have Gun Will Travel, Wagon Train, Rawhide, Dr. Kildare and The Defenders (for which he directed the pilot episode). He directed a dozen episodes of Twilight Zone, which brought him lasting fame and recognition among the legion of fans who religiously watch the Twilight Zone marathons that continue to air on holidays to this day. Kulik also began directing feature films in the 1960s including Explosive Generation with William Shatner, Warning Shot with David Jansen, Villa Rides with Robert Mitchum, Yul Brynner, and Charles Bronson, and Riot with Gene Hackman and Jim Brown. He directed the first television mini-series, Vanished, with Richard Widmark and James Farentino. In 1971, he directed what many critics and fans feel is the greatest television film ever made, Brian's Song, for which he received "Best Director" honors from the Directors Guild of America. For several years in a row the lead actors in the films he directed won "Best Actor" of the year including Peter Ustinov for A Storm in Summer, James Caan for Brian's Song, Alan Alda for Kill Me if You Can, Susan Clark for Babe, and Anthony Hopkins for The Lindbergh Kidnapping. Some of the prominent long-form mini series he directed were From Here to Eternity with Natalie Wood and William Devane, Around the World in 80 Days with Pierce Brosnin and Peter Ustinov, and Kane and Abel with Peter Strauss. In the 1970s and 1980s he also directed feature films including To Find a Man, Shamus with Burt Reynolds, and The Hunter with Steve McQueen. Over the course of a career that lasted more than 40 years, Buzz Kulik established himself, and is remembered today, as one of the greatest television directors of all time.
Tyler Hynes
Tyler Hynes was born in Toronto Canada. He is an accomplished actor, director, producer, editor, writer. Tyler got his Professional start at the age of 8 during a 72 performance run of the Musical Stage Production of "A Christmas Carol," followed by the Cross Canada Tour of The Who's Rock Opera "Tommy" playing the role of 10 year old Tommy. After getting his start in Theater, he moved in front of the camera with his first feature film "Little Men" starring Mariel Hemingway. He then went on to star in various television and film productions, alongside the likes of Tim Roth, Andie MacDowell, James Franco, Sienna Miller, Henry Cavil, Elliot Page, Billy Bob Thornton and more. Nominated "fan favorite" as a teen, Tyler starred in the 24 episode run of the TV Series "Tales from the Never Ending Story" as Atreyu and as "The Chosen One" in "Peter Benchley's Amazon" for 26 episodes. He then turned in Award Nominated performances in Disney's "The Other Me" and "Terrorized by Teens: The Jonathan Wamback Story" which told the real life story of a young man bullied and beaten and left with permanent brain damage which gained Major National Media attention, launching anti bullying town halls and a TV blitz across Canada. As an adult he further cultivated his acting craft as a regular on such TV series "Saving Hope," "The Firm" based on the John Grisham's novel, critically acclaimed Police drama "19-2" and the Emmy winning Lifetime series "Unreal." He also enjoyed guest starring roles on NCIS, Flashpoint, Rookie Blue, Transporter, Star Trek:Discovery, etc. - some of which earning Award recognition. Recently, his standout performance as Sgt. Reece in the WWII Feature "Recon" has been lauded by critics. This character is in great contrast to his sudden rise as one of Hallmark Channel's top leading men bringing a unique and refreshing approach to the genre. All while appearing, and contrasting further still, on Hulu's breakout comedy series "Letterkenny." Hynes plays the lovable Dierks, the antagonist to Letterkenny's most beloved star Jared Keeso, Hynes's friend and former co-star in 19-2. A fan of filmmaking as a whole, Tyler has expanded into directing, writing and producing. Some of his short film credits include "Help Doug Recycle" a 40 minute documentary about a homeless man struggling with substance abuse while recycling to make ends meet, the dark coming of age drama "Firefly" and "AFK_", a proof of concept funded by BELL Media as part of a television pitch piece. Upon the release of "AFK_" online it earned praise with features on taste-maker websites like "short of the week" among others. With notoriety growing behind the camera Tyler was then getting requests to helm music videos for multi-platinum and Grammy winning artists. Seeing it as an opportunity to test his craft, Tyler wrote, directed, produced and edited over a dozen music videos for artists such as multi-platinum/Grammy nominated Shaun Frank, Coachella headlining Rezz and others. These videos earned features on sites like Billboard and nominations in Award shows like the "Much Music Video Awards". From a World War II drama, to a unique hit comedy series, a romantic fan favorite, to his work behind the lens, Hynes is seeing a diversity in the industry shared by few.